Tuesday, August 27th 2019
Crowdsourcing is a powerful marketing tool which allows organisations to combine its own resources and the creativity of its audience. By allowing the participation of the public, the company can promote its products for free as well as developing new avenues of communication with potential consumers and future employees.
The techniques of Crowdsourcing can be applied to research or sales campaigns alike. By connecting the project manager directly with his audience, you receive a further benefit of involvement of the public with the final product and influencing its design. This in turn can increase the value of the product.
Above all, the consumer who participated in the design can expect some recognition or even a simple reward. This reward can produce a future relationship with the product and a campaign you are trying to push. Crowdsourcing increases the productivity of a company while minimising labour expenses.
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