Friday, September 6th 2019
All licensed premises in the UK are required to ensure that they have an age verification policy in place with relation to the sale of alcohol. This online age verification training course allows you to meet the legal requirements by providing you with a ‘model age verification policy’ and detailing the procedures that need to be followed when verifying the age and I.D. of customers.
Retailers are responsible to ensure they do not sell age-restricted products to people who are under the minimum legal age. This means setting up effective training for staff who are capable of verifying the age of potential purchasers to ensure they are above the minimum legal age to purchase a product. When making an assessment of potential customer, one should take into account the legal requirements and take all reasonable precautions and exercise due diligence to avoid committing an offence. These legal requirements are a retailer's defence in consumer protection legislation.
Such measures should be regularly monitored and updated as necessary, to identify and rectify any problems or weaknesses in the system or to keep pace with advances in available technology.
There is no definitive answer as to what constitutes taking all reasonable precautions or exercising all due diligence. However, past court case decisions in relation to other areas of consumer protection have established that a retailer's defence is more likely to fail if positive steps or precautions are not taken, resulting in a conviction.
As commerce moves further to online retail, new challenges to companies which in the past relied on face to face contact with their customers appear. Selling age-restricted products via the internet presents difficulties and issues that retailers address in order to maintain effective control over their products and putting plans in place to prevent sales to prospective customers who are underage.
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